Purpose Of A Music Video
The purpose of a music video is for it to be:
- Promotional
- Add an extension of income
- Extension of outlets (music channel, direct DVD, CD sales)
- Synergy
- Advertising
- Illustrates the song
- Appeals to a visual audience
- Expresses an individuals emotions
- Tells a story
- Markets an image
- Creates a brand
An example of the most successful video of all time is Michael Jackson's Thriller. In 2006, it was listed in the Guinness World Book Of Records as the greatest video ever made. In 2009, the video was inducted into the national film registry of the library of congress, the first music video ever to achieve this honour.
Another example would be David Bowie's Lazarus released at the beginning of 2016 a couple weeks before his death. The video holds a very intimate message that he obviously wanted to send out to his fans. No one knew of his terminal cancer, so by listening to the lyrics of this song and watching the powerful signs of death within the video, this was his poetic sound of a goodbye.
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