The Spice Girls were a British girl group formed in 1994 by Bob and Chris Herbert to be able to compete with dominant boy bands who were always on the chart. They are an excellent example of an image that helped create a brand.After they were put together, they quickly begged for a showcase. They wrote "Wannabe" in 15 minutes which became one of their first and greatest singles ever.
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Each Spice Girl was different and individual. They appealed to their target audience which was young teenaged girls. By setting a good example to them about valuing friendship and starting a trend of "girl power" their branding became very successful.
Victoria Beckham (Posh Spice) always wore slinky black dresses and was portrayed as being very smart and serious all the time.
Emma Bunton (Baby Spice) was portrayed as a sweet and innocent character with her hair in pigtails and a cute nature.
Melanie C (Sporty Spice) was the active and athletic member of the group - she always wore tracksuits or running shoes to portray her sporty character.
Geri Halliwell (Ginger Spice) was the only red-headed member of the group, so she was known as Ginger Spice. She often wore dresses with the Great Britain flag displayed on them.
Melanie B (Scary Spice) had a feisty and outgoing characteristic - she could always be found to be wearing leopard print and being "fierce".
"Wannabe" 1994
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